Santa Cruz County Art of Guitar Exhibit and Festival

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WHY DONATE?

The festival is a NON-PROFT event. Roughly half of the funds needed to mount the exhibit must come from individual donors. Please consider making a tax-deductible donation in any amount.

• INDIVIDUAL DONATIONS ARE CRUCIAL.
Your seed money helps long range planning. And, large grantmakers require proof of local interest.

• BE LISTED IN THE PROGRAM BOOK AS A FRIEND OF THE FESTIVAL

• PROMOTIONAL CONSIDERATION GIVEN FOR ALL CONTRIBUTING BUSINESSES
Call Jayme at 831/335-8110 to discuss.

If you want to write a check instead, make it out to William James Association, write "Guitar Show" on the memo line and mail it to:
Jayme Kelly Curtis
P.O. Box 278
Felton, CA 95018

The festival enjoys fiscal oversight from the William James Association, a 501(c)3 organization that provides security and accountability.

Participation of the William James Association is especially fitting. Beginnng in 1977, the William James Association pioneered The Prison Arts Project, a program that selects and hires professional artists to teach in California state prison facilities. Guitar construction has been one of its most successful programs.

SANTA CRUZ'S STAR LUTHIERS

• Kenny Hill, Hill Guitar Company
• Rick Turner, Renaissance Guitars
• Richard Hoover, Santa Cruz Guitar Company
• Rick McKee, Guitar Works
• Jeff Traugott, Jeff Traugott Guitars
• Fred Carlson, Beyond the Trees
• Ed Claxton, Ed Claxton Guitars
• Colin Alder, CruzTone Steel Guitars
• Scott Walker, Scott Walker Guitars
• Matthew Mustapick, Matthew Mustapick Handmade Guitars
• Tony Graziano, Tony Graziano Ukuleles (and coveted guitars)
• Willie Carter and Eric Poulson, Carter/Poulsen Guitars
• James Patterson, James Patterson Guitars
• Gil Carnal, Gil Carnal Guitars
• Paul Hostetter, Paul Hostetter, luthier
• David Morse, David Morse Violins and Guitars
• Charles J. Sutton, Luthier/Custom Builder   
• Ted Fairbanks, Mystery Guitar
• Stephen Strahm, Catharsis Stringed Instruments
• Andrew Sacco, Custom Builder/Archtop Guitars
  

Luthiers will show off their creativity in other realms, such as this original woodcut from a children's picture book by Fred Carlson, recently published by the Guild of American Luthiers.

In addition to offering some of the most beautiful beaches, wineries, state parks and other visitor attractions in the country, Santa Cruz, California is a must-visit destination for anyone with a serious or passing interest in the art of guitars. The Atlantic recently named Santa Cruz number five on a list of Most Artistic Cities in America. More than 20 of the world's most admired guitar builders live and work in Santa Cruz. At this festival you will:

★ Have the freedom to examine the exquisite details of these beautiful instruments closely, in an intimate gallery setting

★ Enjoy a county-wide concert series featuring some of the best guitar players on the planet, demonstrating these fine guitars

★ Take in lectures, films, guided studio tours and other guitar-related events

CALENDAR OF EVENTS

•  Sunday, June 9, 2013 - 7:00 pm - BENEFIT CONCERT & MINI-GUITAR FEST Starring Guitar Wizards Eric Skye, Brett Hallam Holland and Special Surprise Guests at The Rio Theatre; TICKETS ON SALE NOW!
  
• Saturday, February 1, 2014 - Guitar Festival Grand Opening at R. Blitzer Gallery
• Friday, February 7 - Museum of Art & History First Friday; Exploring Guitars and Lutherie
  
• Saturday, February 8 - From Lute to Uke - The Santa Cruz Baroque Festival's historic journey through the world of the guitar family
• Friday, February 21 - Museum of Art & History Third Friday Family Night - Guitar construction for all ages
  
• The Musicwood Movie (Date TBD)
• Luthier panel discussion (Date TBD)
  
• Classical/vintage guitar exhibit at the Art League of Santa Cruz (Date TBD)
• Flamenco concert by Carlitos de Santa Cruz; guitars by Charles Sutton (Date TBD)
  
• Guided studio tours (TBD)


• VIDEOS:
• A Public Service Announcement about the festival.
• A 30-minute Panel Discussion about the festival and the lutherie community in Santa Cruz featuring four star luthiers.
• A 30-minute In Depth Discussion with five of Santa Cruz's star luthiers' opinions about how to get started building guitars.
  

CRITERIA FOR INCLUSION

To be included in the exhibit, luthiers' principal place of residence and workshop must be in Santa Cruz County. Additionally, luthiers must meet at least two of the following criteria:

• Primary occupation must be guitar design, building and/or repair.

• Have achieved documented industry recognition, such as reviews, interviews or contributed articles in guitar industry publications (e.g. Acoustic Guitar, Fretboard Journal, Premier Guitar, Vintage Guitar Magazines)

• Have achieved documented success in the field of lutherie, as demonstrated by such factors as acceptance by noted artists.

If a luthier doesn't meet these criteria, there may still be a place for them if:

• They are an "emerging" craftsman endorsed by more established members of the local lutherie community

• Their work is somehow unique (the only local luthier building arch tops, for example) and meets quality standards

• Longevity and influence on the lutherie community can be shown.

MEDIA KIT

Guitar enthusiasts are one of the most desireable demographic in the nation. Advertising in the festival program book is a terrific way to reach this unique audience, including visitors and locals alike.

According to a 2009 survey by Lewis, Clark & Boone Research for Acoustic Guitar magazine:

• 86% of its readers are college educated homeowners
• Average annual income is $115,000
• 93% are male with an average age of 55

According to Guitar Aficionado magazine:

• 45% of its readers own more than 10 guitars
• 68% own collections valued at over $10,000
• 2.6% own collections valued at over $500,000

According to Vintage Guitar magazine, its readers’:

• Average age is 53
• Average household income is $118,397
• Average spending on musical products over the last 12 months was $12,220.77

Clearly, this is a demographic that enjoys travel, fine dining and shopping, and will benefit Santa Cruz on multiple levels. A variety of promotional sponsorship opportunities are also available.

CONTACT
Jayme Kelly Curtis
831/335-8110
jayme@purrgirl.com

MANAGEMENT

Jayme Kelly Curtis, producer
A professional musician, producer and communications consultant. Jayme's professional resumé can be viewed on LinkedIn. Her musical accomplishments are detailed on her Home Page

William Coulter, concert production
William is a Grammy-winning Celtic fingerstyle guitarist and University of California music instructor

Annie MacHale, retail manager
Annie is owner and principal artist at Weaver Guitar Straps and gift shop buyer for California State Parks. A portion of gallerygift shop proceeds will benefit Community Music School and Guitars Not Guns

Robert Blitzer, curator, artist and gallery owner
A panel of local advisors and a growing list of talented volunteers.

PLUS a team of local vendors and individuals from varied backgrounds to advise and assist. If you would like to offer assistance, express an opinion or suggest fundraising ideas, please contact Jayme at:

(831) 335-8110
jayme@purrgirl.com